Rooted in the digital economy, the Art and Technology Program integrates cutting-edge technologies such as artificial intelligence, virtual reality, and data visualization to establish a tripartite training framework that combines artistic creativity, technological innovation, and industry practice. Focused on emerging fields with immense potential—including digital cultural tourism, virtual production and broadcasting, intelligent interaction, and AI-driven art —the program aims to cultivate interdisciplinary professionals equipped with aesthetic sensibility, technical implementation skills, and business acumen, driving the convergence of culture and technology.
The core courses cover virtual image art, artificial intelligence and generative art, digital marketing and creative planning, digital fashion, game art, interactive design and cutting-edge technological art, integrating knowledge from multiple fields such as programming, intelligent hardware development, and lighting installation design. The curriculum covers cutting-edge technical toolchains including Blender, Touch Designer, Unity, Arduino, UE5, Clo3D, and AIGC, integrating brand communication, interactive experience, and digital content design to cultivate cross-disciplinary capabilities in commercial event planning, new media operation, and virtual IP incubation. Through in-depth cooperation with well-known enterprises such as Glacier Network, Silu Vision, and Lanjing Technology, it provides students with abundant industrial practical opportunities.
Career Direction
Virtual Production / Digital Exhibition Hall Design / Metaverse Content Design / Interactive Art Creation / Interactive Creative Planning / AI Visual Design / Multimedia Exhibition Hall Planning / AIGC Film Director / Game Design / Game Planning
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