7月24日，2026年宁波市第二届“跨境星青年”创造营在宁波（前洋）直播中心圆满落幕。我校商学院摩洛哥籍国际学生CHARBI HAJAR、SAJID ABDELHAMID，与中国学生携手组建“Light Up”团队，凭借出色的跨文化创意表达、精准的海外市场洞察与扎实的跨境实战能力，在高校参赛队伍中脱颖而出，斩获二等奖。
On July 24, 2026, the second Ningbo “Cross-border Star Youth” Creative Camp came to a successful conclusion at the Ningbo (Qianyang) Live Broadcasting Center. CHARBI HAJAR and SAJID ABDELHAMID, international students from Morocco studying at our university’s Business School, formed the “Light Up” team together with Chinese students. With their outstanding cross-cultural creative skills, accurate understanding of overseas markets, and solid practical experience in cross-border operations, they stood out among all the university teams and won the second prize.
本次创造营由江北区委组织部、区委宣传部、区委统战部等多部门联合主办，浙江前洋经济开发区管委会重点支持，宁波（前洋）直播中心承办，是宁波赋能青年跨境实践、助力本土品牌出海的重要平台。
This creative camp is jointly organized by multiple departments including the Organization Department, Publicity Department, and United Front Work Department of the Jiangbei District Committee. It receives key support from the Management Committee of Zhejiang Qianyang Economic Development Zone, and is hosted by the Ningbo (Qianyang) Live Streaming Center. This event serves as an important platform for Ningbo to empower young people in cross-border endeavors and help local brands expand overseas.
活动为期三天，用集中集训、以赛代练的培养模式，汇聚多校青年学子跨专业组队参赛，围绕跨境短视频创作与海外内容运营开展系统化实训与竞赛比拼。集训环节内容充实、层层递进，首日组织学员开展产业实景研学，帮助学生直观了解国货出海行业现状；次日开展专项理论授课，系统讲解跨境传播规则、海外用户偏好与跨文化创作技巧，结合各类出海案例拆解教学，帮助学员快速搭建跨境内容创作思维；最后阶段聚焦竞赛实战打磨，依托专业导师全程指导，针对性优化作品创意、镜头表达与跨文化适配细节，全力备战决赛路演答辩。整套集训流程以竞赛提升能力、以实战锤炼本领，为参赛学子搭建了优质的跨境创新实践平台。
The event lasts for three days. Through intensive training and competition-based learning, young students from various universities work together across disciplines to participate in competitions. The program includes systematic training and competitive challenges related to cross-border short-video creation and overseas content management. On the first day, participants engage in field trips to understand the current state of the domestic products’ export industry. On the second day, theoretical lessons are provided, covering cross-border communication rules, overseas user preferences, and cross-cultural creative techniques. Case studies are used to help participants develop skills in cross-border content creation. In the final phase, participants focus on refining their works under the guidance of professional mentors. Their creative ideas, visual presentations, and cross-cultural aspects are carefully polished to prepare for the final presentations. This comprehensive training program helps participants improve their skills through competition and practical experience, providing a great platform for cross-border innovation.
在核心实战创作环节，我校国际学生充分发挥母语优势与跨文化视角优势，精准锁定法语国家市场，摒弃传统产品参数罗列的刻板推销模式，创新打造30秒治愈系温情短片。团队深度调研法语国家消费者的审美偏好与情感诉求，将护眼台灯的产品功能融入海外大众熟悉的学习、居家生活场景，以细腻的镜头语言、共情的叙事节奏，将硬核的“宁波制造”赋能为有温度的海外生活场景，成功打破语言与文化壁垒，让国货产品精准触达法语受众，实现了跨文化传播的精准适配。
In the core creative phase, our international students fully utilized their native language skills and cross-cultural perspectives. They targeted the French-speaking market with precision, abandoning the traditional approach of listing product specifications. Instead, they created 30-second short films that conveyed warmth and emotion. The team conducted thorough research on the aesthetic preferences and emotional needs of consumers in French-speaking countries. They integrated the functions of eye-protecting desk lamps into everyday scenarios like studying and living at home, which are familiar to people overseas. Through thoughtful cinematography and empathetic storytelling, they transformed the “Made in Ningbo” products into meaningful elements of overseas life. This approach successfully overcame language and cultural barriers, allowing Chinese products to reach French-speaking audiences effectively, thus achieving precise cross-cultural communication.
本次创造营中，两名国际学生充分发挥自身跨文化与语言优势、跨文化镜头表达设计，将自身国际化视野、本土学习积累与跨境传播专业能力深度融合。从集训学习、创意打磨到决赛路演，两名国际学生全程积极参与、学以致用，展现出扎实的专业素养与优秀的创新实践能力，是我校国际化实践育人成果的生动体现。
During this creative camp, the two international students made full use of their cross-cultural and linguistic skills, as well as their expertise in cross-cultural visual communication. They integrated their international perspectives, local learning experiences, and professional skills in cross-border communication effectively. From the training sessions and creative development to the final presentations, the two students were actively involved and applied what they had learned. They demonstrated solid professional competence and excellent innovative skills, serving as a testament to our school’s achievements in international education.
下一步，我校将持续依托各类跨境创新竞赛平台，坚持以赛促学、以学促练，持续丰富国际学生实践育人载体，鼓励更多国际学生发挥跨文化独特优势，积极参与跨境创意创作与国际传播实践，在各类赛事舞台中锤炼本领、展现风采，持续彰显学校国际化人才培养成效。
Next, our university will continue to leverage various cross-border innovation competition platforms. By using competitions to promote learning and practice, we’ll further enrich the opportunities for international students to gain practical experience. We’ll encourage more international students to utilize their cross-cultural strengths, actively participate in cross-border creative projects and international communication efforts. Through these competitions, students can develop their skills and showcase their talents, thereby demonstrating the university’s success in cultivating internationally competitive talents.
