9月17日，作为2026年“APEC中国年”青年领域特色活动之一，APEC青年创业者大会“跨境电商与数字贸易”工作坊在杭州师范大学仓前校区举行。杭州师范大学党委委员、副校长沈威，杭州市外事办公室副主任李道桥出席。来自马来西亚、越南、泰国、俄罗斯、墨西哥、中国等APEC经济体的青年创业者、政府及驻华领事机构代表、投融资与创业服务机构代表、在杭高校留学生等约60人参会，围绕大会“创业驱动，青年创变：共塑包容性繁荣亚太”主题，展开平台分享与微型实训。
September 17 — As one of the signature youth activities of the 2026 “APEC China Year,” the “Cross-Border E-Commerce and Digital Trade” Workshop of the APEC Young Entrepreneurs Conference was held at the Cangqian Campus of Hangzhou Normal University (HZNU). Shen Wei, Member of the CPC Committee and Vice President of Hangzhou Normal University, and Li Daoqiao, Deputy Director of the Hangzhou Municipal Foreign Affairs Office, attended the event. Around 60 participants, including young entrepreneurs, government and consular representatives, representatives from investment, financing and entrepreneurship service organizations, and international students from universities in Hangzhou, came from APEC economies including Malaysia, Vietnam, Thailand, Russia, Mexico, and China. Under the theme of the conference, “Entrepreneurship Drives, Youth Transforms: Co-Creating Inclusive Prosperity in the Asia-Pacific,” they engaged in platform presentations and hands-on micro-training.
开幕式上，沈威代表学校致欢迎辞。他表示，本次工作坊是学校参与APEC青年创业大会实践、深化国际化办学的重要契机，也是积极服务地方、推进教育科技人才三位一体协同的具体行动。当前数字经济、绿色转型孕育着大量创业机遇，青年已成为推动亚太创新发展的重要力量。杭师大拥有良好创新创业生态和开放办学格局，将持续为亚太青年创业成长赋能。他希望与会青年把握数字贸易机遇，加强跨经济体协作，把创意更快转化为项目。学校将以此次工作坊为契机，持续深化与APEC各经济体在教育、科创领域交流合作，搭建青年对话与项目孵化平台。
“平台闪电发布”环节，阿里巴巴国际站团队以“从灵感到全球生意：AI让一个人成为一家公司”为题，介绍Accio Work等工具在市场分析、选品、店铺搭建和智能接待中的用法，演示AI如何降低跨境电商创业门槛；亚马逊全球开店团队以“2026年亚马逊北美站介绍”为题，分享北美市场洞察、站点规则与本土化运营要点。
At the opening ceremony, Shen Wei delivered a welcome speech on behalf of the university. He noted that the workshop was an important opportunity for HZNU to participate in the APEC Young Entrepreneurs Conference and further advance its internationalization, as well as a concrete initiative to actively serve local development and promote coordinated efforts across education, science and technology, and talent. The digital economy and green transition are currently creating abundant entrepreneurial opportunities, while young people have become an important force driving innovation and development across the Asia-Pacific. HZNU has a strong innovation and entrepreneurship ecosystem and an open approach to education, and will continue to empower young entrepreneurs across the Asia-Pacific in their growth. He encouraged young participants to seize opportunities in digital trade, strengthen cross-economy collaboration, and turn their ideas into projects more quickly. The university will take this workshop as an opportunity to further deepen exchanges and cooperation with APEC economies in education, scientific and technological innovation, and other fields, while building platforms for youth dialogue and project incubation.
During the “Lightning Platform Presentations” session, the Alibaba.com team introduced tools such as Accio Work under the theme “From Inspiration to Global Business: How AI Can Turn One Person into a Company,” demonstrating how they can be used for market analysis, product selection, store setup, and intelligent customer service, and showing how AI can lower the barriers to entrepreneurship in cross-border e-commerce. The Amazon Global Selling team presented “An Introduction to Amazon North America in 2026,” sharing insights into the North American market, marketplace rules, and key considerations for localized operations.
随后，各小组在平台导师和培训师指导下开展微实训。现场讨论热烈，各经济体青年创业者围绕选品思路、平台运营、市场拓展等话题开展头脑风暴。
Subsequently, each group carried out hands-on micro-training under the guidance of platform mentors and trainers. The discussions were lively, with young entrepreneurs from different APEC economies brainstorming around topics such as product selection, platform operations, and market expansion.
阿里场以智能宠物喂食器为起点，引导青年重构产品场景。小组提出大型动物喂食器的方向，两小时内完成投票定品、组建团队、使用Accio Work、形成一页纸方案并初步建站，体验“一人加AI跑通外贸”的闭环。亚马逊场以虚拟产品JoyBlend便携榨汁杯为对象，围绕搜索词、标题、卖点、图片、定价、评论六维拆解Listing，完成标题撰写、卖点提炼和定价计算，输出跨境上架企划书。两大实训均突出低门槛、重协作，覆盖选品、运营、文案与展示全流程。
At the Alibaba session, participants used smart pet feeders as a starting point to rethink product scenarios. One group proposed developing a feeder for large animals and, within two hours, completed product selection through voting, formed a team, used Accio Work, developed a one-page proposal, and initially set up an online store, experiencing the complete process of “running a foreign trade business with one person plus AI.” At the Amazon session, participants worked with a virtual product, the JoyBlend portable blender, and analyzed its product listing from six dimensions—search terms, title, selling points, images, pricing, and reviews. They completed the title writing, selling-point refinement, and pricing calculations, and produced a cross-border product launch plan. Both training sessions emphasized low barriers to entry and collaboration, covering the entire process from product selection and operations to copywriting and presentation.
下午成果展示环节，两支团队分别汇报微实训方案、实施过程和体会。来自不同经济体的青年围绕选品思路、平台运营、市场拓展继续交流。会后，与会人员乘车参观仓前校区，感受学校双创环境与校园氛围。
In the afternoon, during the results presentation session, the two teams presented their micro-training proposals, implementation processes, and takeaways. Young participants from different APEC economies continued exchanging ideas on product selection, platform operations, and market expansion. After the event, participants visited the Cangqian Campus by bus, experiencing the university’s innovation and entrepreneurship environment and campus atmosphere.
“跨文化协作”“Connection”“Inspiring”“Opening”……多名青年用关键词总结参训感受。俄罗斯创业者罗曼表示，与来自泰国、越南、墨西哥、马来西亚等经济体的伙伴头脑风暴，让他获得全新视角；越南创业者范氏虹华说，AI创业工具与“大象喂食器”等创意让她感受到跨经济体思维碰撞；泰国创业者Max表示，杭师大的包容环境、校园设施和双创支持给他留下深刻印象。
“Cross-cultural collaboration,” “Connection,” “Inspiring,” “Opening”... Many young participants used keywords to summarize their experiences. Roman, an entrepreneur from Russia, said that brainstorming with partners from economies including Thailand, Vietnam, Mexico, and Malaysia gave him entirely new perspectives. Pham Thi Hong Hoa, an entrepreneur from Vietnam, said that AI entrepreneurship tools and ideas such as “elephant feeders” allowed her to experience the exchange of ideas across different economies. Max, an entrepreneur from Thailand, said that HZNU’s inclusive environment, campus facilities, and support for innovation and entrepreneurship left a deep impression on him.
本次专场工作坊系APEC青年创业者大会创业工作坊板块组成部分，为亚太青年对接头部电商平台、完成“理论—工具—实战”闭环提供载体。
杭州师范大学作为承办单位，由国际交流合作处、资产经营公司牵头，科技园公司具体实施，联动宣传部、公管与建设处、安全保卫部、后勤服务中心、外国语学院、团委等多部门协同保障，依托跨境电商与数字贸易相关学科、国际交流资源和双创平台，确保活动顺利举办。未来，学校将继续扩大与APEC各经济体青年合作，以开放办学支撑创业教育，为亚太数字贸易与区域创新注入高校动能。
This dedicated workshop was part of the Entrepreneurship Workshop segment of the APEC Young Entrepreneurs Conference, providing a platform for young people from across the Asia-Pacific to connect with leading e-commerce platforms and complete a full cycle from “theory to tools to practice.”
As the host university, Hangzhou Normal University organized the event through its Office of International Exchange and Cooperation and Asset Management Company, with its Science and Technology Park Company responsible for implementation. Multiple departments, including the Publicity Department, Office of Public Affairs and Campus Development, Security Department, Logistics Service Center, School of Foreign Languages, and Youth League Committee, worked together to provide support. Leveraging its academic disciplines related to cross-border e-commerce and digital trade, international exchange resources, and innovation and entrepreneurship platforms, the university ensured the successful organization of the event. Looking ahead, HZNU will continue to expand cooperation with young people from APEC economies, support entrepreneurship education through an open approach to education, and contribute university-driven momentum to digital trade and regional innovation across the Asia-Pacific.
